Nicki minaj and stack bundles11/20/2023 At every show following the release, he gave away the album, so a ticket purchased also counted as an album sale. In April of 2004, he released Musicology and from March to September of that year, he set out on tour. Prince was actually the first artist to bundle his album with a concert ticket. Still, Billboard has made changes to its rules before for similar reasons. Chances are that the rules haven’t changed with regards to redeeming albums, as Minaj suggests, but when we reached out to Billboard for comment, we received no response. But neither of Billboard’s two articles about Astroworld’s chart position mentioned either. They’ll also note when a majority of an album’s sales came from a specific, atypical source, like earlier this year when Fall Out Boy’s Mania went number one in part thanks to above-average vinyl sales. In the past, Billboard has made it clear within chart announcements that an album offered as part of a bundle only counts towards a sale once the buyer opts-in and redeems it. So in response, Minaj tweeted, “Travis sold over 50K of these” -referring to concert presale access- “With no requirement of redeeming the album! With no dates for a tour, etc.” And then, “Billboard says they’ll change the rules cuz of this, so it should be changed now!” Minaj had also bundled her album with merch, even offering limited edition Don C designs, but at nowhere near Scott’s scale. Given the fact that almost no stores sell physical copies anymore and very few people are on Amazon or Apple Music buying full albums instead of streaming them, it’s safe to assume that most of those traditional album purchases came from redeeming merch and concert ticket bundles. The hypebeasts came hungry, and Scott fed them, all on his way to a number one album. Every purchase came with pre-sale access to concert tickets and a redeemable download of Astroworld. A day later that, too, disappeared and was replaced with a whole new line of merch, this time for his Cactus Jack label and Astroworld tour. On the last day of the drops, August 10, the same day Nicki released Queen, Scott unveiled a t-shirt designed in collaboration with Virgil Abloh. His website updated every 24 hours and once the new merch popped up, yesterday’s tees and ashtrays and slides disappeared. Every day for the nine days following Astroworld’s release, Scott unveiled new pieces as part of a 28 item line. And she was partly right - Scott and his team came up with an ingenious plan. She made her case in a series of tweets, “Travis sold 200K in his first week of clothes alone,” she wrote, claiming that a vast majority of people only bought his album Astroworld because it was bundled with exclusive merch. The pass came as a bit of a concession for Minaj, who just this Sunday argued that Billboard should change its rules concerning counting albums sold within merch and ticket bundles. It’s called the Queen’s Priority Pass and for $10, the same price of a single album, it grants access to upcoming exclusive merch, priority entry into future concerts, and, most importantly, a digital download of Queen. At the start of her Queen radio show on Thursday, Nicki Minaj introduced a new sales tactic for her album, Queen.
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